| NALINA K G
[16225004]
Selection Grade Lecturer
Master of Business Administration |  | | DOB | : | 27-10-1977 | | Qualification | : | M.B.A.(MARKETING), M.PHIL (MGMT) | | DOJ | : | 24-07-2006 | | Experience | : | 6.9 (Y.M) | | Email ID | : | NALINAKARTHIC@YAHOO.COM |
|
| Paper Publication (International) |
|---|
| 1. | | Title : Determinants of Customer based Brand Equity on Consumer durables | | Period : May 2009 | | Details: An article on Determinants of Customer based Brand Equity on Consumer durables in Global Management Review -International Journal |
| 2. | | Title : Measuring Customer Based Brand Equity on Consumer Durables | | Period : August 2008 | | Details: Published an article in Journal of Marketing and Communication (International Journal) about A Study on Measuring Customer Based Brand Equity on Consumer durables in August 2008 issue. |
|
 |
| Paper Presentation |
|---|
| 1. | | Title : Emerging trends in brand management | | Period : February 22, 23-2007 | | Details: Presented paper on Emerging trends in brand management at Madras University on February 22, 23-2007.
|
| 2. | | Title : Women Entrepreneurship and Employment | | Period : 2/4/2007 | | Details: Presented a paper on Women Entrepreneurship and Employment at SRM University, Chennai |
| 3. | | Title : Impact of E-commerce in Banking Sector | | Period : 17 th February, 2007 | | Details: Presented paper at PSNA college of Engineering And Technology, Dindugul |
| 4. | | Title : Global Business Leadership for Excellence | | Period : 21.02.2007 | | Details: Presented Paper on Global Business Leadership for Excellence at Madurai Management Association, Madurai at Sangam Hotel |
| 5. | | Title : Emerging trends in brand management | | Period : 18-02-2008 to 19-02-2008 | | Details: INTERNATIONAL CONFERENCE CONDUTED BY MOTHER TERESA WOMEN'S UNIVERSITY ,KODAIKANAL |
| 6. | | Title : Challenges and opportunities of brand management and brand equity analysis –A competitive head | | Period : May 18-5-07 and 19-05-07 | | Details: Presented paper at Indian Institute of Management Kozhikode |
|
|
| Seminars/Workshop Attended |
|---|
| 1. | | Title : in One day work shop on Patent Awareness | | Period : 5.01.07 | | Details: Sethu Institute of Technology, Kariapatti. |
| 2. | | Title : Faculty development program for arts and science College teachers | | Period : 6.11.2006 and 7.11.2006 | | Details: R.L.Institute of Management, Madurai |
| 3. | | Title : Seminar on Intellectual property Rights and Business Opportunity through innovation | | Period : 25 th January, 2007 | | Details: Attended seminar on intellectual Property rights and business opportununity through innovation organised by Madittssia and Anna University at Madittissia hall,Madurai |
|
|
|