Skip Navigation Links
Home
About UsExpand About Us
DepartmentsExpand Departments
ResourcesExpand Resources
Placement
Alumni
For ParentExpand For Parent
ActivitiesExpand Activities
Contact Us
Grievances
DR. K.G.NALINA
[16220006]
Associate Professor 1
Master of Business Administration
Qualification :M.B.A., M.PHIL (MGMT), PH.D.
Experience :13.11 (Y.M)
Email ID :nalinakarthic@yahoo.com


Academic Profile
 Nos.
Research Work1
Paper Publication (International)13
Paper Publication (National)2
Awards / Achievements6
Paper Presentation 11
Seminars/Workshop Attended7
Others4


Research Work
S.No.TitleFrom DateTo DatePeriodDetails
1. A STUDY ON BRAND MANAGEMENT AND BRAND EQUITY ANALYSIS ON CONSUMER DURABLES WITH SPECIAL REFERENCE TO TAMILNADU--REGISTEREDPH.DFEB2007REGISTERED PHD IN FEBRUARY 2007 AND SUBMITTED IN THE YEAR 2010,SEPTEMBER AT MOTHER TERESA WOMENS UNIVERSITY,KODAIKANAL



Paper Publication (International)
S.No.TitleFrom DateTo DatePeriodDetails
1. Measuring customer based Brand Equity on Color television industry with special reference to Tamilnadu06-01-201309-01-201306-01-2013 to 09-01-2013presented and published paper in proceedings at 10th AIMS International conference on Management organized at IIM - Banagalor
2. Micro level Empirical Study on Viral Marketing06-01-201309-01-201306-01-2013 to 09-01-2013presented and published paper in proceedings at 10th AIMS International conference on Management organized at IIM - Banagalor
3. Measuring customer based Brand Equity on Color television industry with special reference to Tamilnadu01-12-201201-12-20121.12.2012Published an International Journal in Volume 3 Issue 1 and 2 July-December & January-June 2012 Pragya journal of MAnagement
4. A Study on Customer Retention in Reliance Retail Chennai13-02-201214-02-201213-02-2012 to 14-02-2012Presented paper in International Conference on Emerging Trends in Management organized by AUT, Madurai
5. Airline Industry a Competitive Advantage in Global Economy and Development of Indian Rural Strategies23-09-201123-09-201123-09-2011Presented paper at International Conference on Challenges of Indian Business in Global Economy Organized Annai Mathammal Sheela Engineering College, Erumapatty, Namakkal District.
6. A Study on Awareness and perception of Students assessment system at KLN college of Engineering11-01-201012-01-201011.1.2010 and 12-1-2010PARADIGM SHIFT IN CONTEMPORARY MANAGEMENT EDCATION AT FATIMA COLLEGE
7. A Study on Awareness and perception of Students assessment system at KLN college of Engineering11-01-201012-01-201011.1.2010 and 12-10-2010PARADIGM SHIFT IN CONTEMPORARY MANAGEMENT EDCATION AT FATIMA COLLEGE
8. A Study on Awareness and perception of Students assessment system at KLN college of Engineering11-01-201012-01-201011.1.2010 and 12-10-2010PARADIGM SHIFT IN CONTEMPORARY MANAGEMENT EDCATION AT FATIMA COLLEGE
9. A Study on Awareness and perception of Students assessment system at KLN college of Engineering11-01-201012-01-201011.1.2010 and 12-10-2010PARADIGM SHIFT IN CONTEMPORARY MANAGEMENT EDCATION AT FATIMA COLLEGE
10. A Study on Awareness and perception of Students assessment system at KLN college of Engineering11-01-201012-01-201011.1.2010 and 12-10-2010PARADIGM SHIFT IN CONTEMPORARY MANAGEMENT EDCATION AT FATIMA COLLEGE
11. A study on consumers buying behavior towards in-house brands against national brands in retail industry at Madurai--september 2014published paper in International Journal social science research review with impact factor .348 in the month septermber 2014
12. Measuring Customer Based Brand Equity on Consumer Durables--August 2008Published an article in Journal of Marketing and Communication (International Journal) about A Study on Measuring Customer Based Brand Equity on Consumer durables in August 2008 issue.
13. Determinants of Customer based Brand Equity on Consumer durables--May 2009An article on Determinants of Customer based Brand Equity on Consumer durables in Global Management Review -International Journal



Paper Publication (National)
S.No.TitleFrom DateTo DatePeriodDetails
1. Trends & Challenges of Retail Outlets25-02-201225-02-201225-02-2012Presented paper in National Conference on Resource Management - A Focus on Inclusive Growth sponsored by AICTE and Velammal College of Engineering and Technology, Madurai
2. BRAND MANAGEMENT AND BRAND EQUITY ANALYSIS ON CONSUMER DURABLES17-03-201117-03-201117-3-2011PAPER PRESENTED AT VELLAMMAL COLLEGE OF ENGINEERING AND TECHNOLOGY,MADURAI



Awards / Achievements
S.No.TitleFrom DateTo DatePeriodDetails
1. Service Marketing01-11-201201-11-20121-11-2012Achieved 100% result in Service Marketing in AUE November 2012 Examinations
2. A Study on Brand Management and Brand Equity analysis on Consumer Durable with special reference to Tamilnadu12-04-201212-04-201212.04.2012Ph.D Awarded on 12.04.2012
3. Human Resource Management01-06-201101-06-201101-06-2011Achieved 100% result in Human Resource Management AUT
4. Advertising and Sales Promotion01-05-201001-05-201001-05-2010achieved 100% result in Advertising and Sales Promotion AUT
5. Strengthen the Employability of Students29-03-200729-03-200729-03-2007Contributed and trained the final year B.E students for placement
6. Organizational Theory Design and Development01-11-200601-11-20061-11-2006Achieved 100% result in Organizational Theory Design and Development in AUC



Paper Presentation
S.No.TitleFrom DateTo DatePeriodDetails
1. An Indian Retail Industry a Competitive advantage12-02-201412-02-201412.02.2014Presented Paper in International Seminar at S.V.N College, Madurai.
2. Brand Management and Brand Equity Analysis on Consumer Durables17-03-201117-03-201117-03-2011Presented paper at National Conference on Managerial Excellence organized by Velammal College of Engineering and Technology, Madurai.
3. A study on Awareness and perception of students assessment system11-01-201012-01-201011.01.2010 to 12.01.2010Presented paper in International conference at Fatima College
4. Emerging Trends in Brand Management18-02-200819-02-200818-02-2008 to 19-02-2008Presented paper at International Conference on Researching for Transforming the Society Organized by Mother Teresa Women's University research and Extension Center Chennai
5. Emerging trends in brand management18-02-200819-02-200818-02-2008 to 19-02-2008INTERNATIONAL CONFERENCE CONDUTED BY MOTHER TERESA WOMEN'S UNIVERSITY ,KODAIKANAL
6. Opportunities for IT Outsourcing in India16-02-200816-02-200816-02-2008Presented paper at National Conference on Information Technology and Management organized by PSNA College of Engineering and Technology, Dindugul.
7. Challenges and opportunities of brand management and brand equity analysis –A competitive head18-05-200719-05-2007May 18-5-07 and 19-05-07Presented paper at Indian Institute of Management Kozhikode
8. Women Entrepreneurship and Employment02-04-200702-04-20072/4/2007Presented a paper on Women Entrepreneurship and Employment at SRM University, Chennai
9. Emerging trends in brand management22-02-200723-02-2007February 22, 23-2007Presented paper on Emerging trends in brand management at Madras University on February 22, 23-2007.
10. Global Business Leadership for Excellence21-02-200721-02-200721.02.2007Presented Paper on Global Business Leadership for Excellence at Madurai Management Association, Madurai at Sangam Hotel
11. Impact of E-commerce in Banking Sector17-02-200717-02-200717 th February, 2007Presented paper at PSNA college of Engineering And Technology, Dindugul



Seminars/Workshop Attended
S.No.TitleFrom DateTo DatePeriodDetails
1. Emotional Intelligence for Professional Achivement25-08-201225-08-201225-08-2012Participated in Management Development Program organized by Department of Management Studies KLNCE
2. Women Entrepreneurship08-08-200908-08-200908-08-2009participated in one day seminar on Women Entrepreneurship organized by women empowerment forum and Tamilnadu chamber of Industry Madurai
3. Positioning of Brands08-03-200808-03-200808-03-2008Attended seminar on Managing the Future Organized by Sourashtra College
4. E-commerce25-09-200725-09-200725-09-2007Attended National Level Seminar on Recent Developments in Commerce organized by R.V.S College of Arts and Science, Coimbatore.
5. Seminar on Intellectual property Rights and Business Opportunity through innovation25-01-200725-01-200725 th January, 2007Attended seminar on intellectual Property rights and business opportununity through innovation organised by Madittssia and Anna University at Madittissia hall,Madurai
6. in One day work shop on Patent Awareness05-01-200705-01-20075.01.07Sethu Institute of Technology, Kariapatti.
7. Faculty development program for arts and science College teachers06-11-200607-11-20066.11.2006 and 7.11.2006R.L.Institute of Management, Madurai



Others
S.No.TitleFrom DateTo DatePeriodDetails
1. To provide better customer interaction15-07-201415-07-201415.07.2014Given training to India Post Officials on 15.07.2014.
2. Retails Sales Associate06-03-201406-03-201406.03.2014Given training on Retail Sales Associate to Retail Sales Associate Level one officers organized by Voluntary Association for People Service, (VAPS) Madurai.
3. Entrepreneurship Awareness Camp02-12-200904-12-200902.12.2009 to 04.12.2009Attended Entrepreneurship awareness camp organized by Ministry of Science and Technology and CED, Madurai.
4. Teaching Methods an Interpersonnal Relationship24-09-200501-10-200524-09-2005 to 01-10-2005Attend FDP in Sourashtra College


Home | Site Map | Photo Gallery | Downloads | Useful Links | RTI | Contact Us | Grievances | Search
Developed & Maintained by: ISSG (Information Systems Support Group), K.L.N. COLLEGE OF ENGINEERING.
Copyright © 2017 K.L.N. COLLEGE OF ENGINEERING. All rights reserved.
Site Best viewed in Mozilla Firefox & Opera