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PALANIVEL RAJAN B
[16230004]
Assistant Professor (Sr. Gr.)
Master of Business Administration
Qualification :M.B.A. M.PHIL, (MANAGEMENT),(PH.D.,)
Experience :10.10 (Y.M)
Email ID :b.palanivelrajan.mba@gmail.com


Academic Profile
 Nos.
Paper Publication (International)7
Paper Publication (National)4
Paper Presentation 8
Conference1
Seminars/Workshop Attended11


Paper Publication (International)
S.No.TitleFrom DateTo DatePeriodDetails
1. Entrepreneurship Perception in Booming Environment05-10-201606-10-20162daysInternational Conference “Promoting Entrepreneurship in Innovative Construction Techniques” organised by Anna University Regional Campus Madurai
2. Innovative Challenges in Digital Marketing - A Competitive Advantage19-10-201519-10-2015One DayOne day International Conference on Innovation Management organized by DOMS, Anna University, Tiruchirappalli
3. Brand Preference towards Honda Bikes in Madurai01-10-201501-10-201501/10/2015International Conference on " Indian World - Class Manufacturing - The Road Ahead" organised by Fatima College, Madurai
4. Service Quality and Behavioural Intention in Hotel Industry29-04-201530-04-201529.04.2015 & 30.04.2015International Conference in Inter Disciplinary Research in Engineering and Tehnology ( ICIDRET 2015) organised by ASDF,New Delhi
5. Employee Job Satisfaction Through Financial And Non Financial Motivation in HRM10-04-201511-04-201510.04.2015 & 11.04.2015Presented Paper on International Conference on Interdisciplinary Engineering & Sustainable Management Sciences (ICIESMS 2015), organized by Vickram College of Engineering, Enathi, Tamilnadu , India
6. MICRO LEVEL EMPIRICAL STUDY ON VIRAL MARKETING IN MADURAI08-01-201509-01-201508.01.2015 & 09.01.2015INTERNATIONAL CONFERENCE ON ADVANCED MANAGEMENT CHALLENGES IN KNOWLEDGE ERA (ICAM 2015) ORGANIZED BY JAMAL INSTITUTE OF MANAGEMENT, TIRUCHIRAPALLI, HELD ON 8th AND 9th JANUARY 2015 AND PUBLISHED IN INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) WITH IMPACT FACTOR OF 7.2230
7. Consumers buying Behaviour towards In - House brands against National brands in Retail Industry--September 2014 Editionpublished in International Journal of Management and Social Science Research Review... Impact Factor : 0.348



Paper Publication (National)
S.No.TitleFrom DateTo DatePeriodDetails
1. Challenges and Solutions in Digital Marketing - A Competitive Advantage21-04-201721-04-2017One DayFifth National Conference on Managing Challenges in the Digital Age sponsored by PSNA College of Engineering and Technology and Dindigul Management Association organised by Department of Management Studies, PSNA College of Engineering and Technology
2. Nurturing Creativity and Innovative Thinking through Experiential Learning05-09-201205-09-201205.09.2012National Conference on Reaching the Unreach Technical Education organized by Anna University Madurai Region
3. emerging trends in entrepreneurship17-03-201117-03-201117.03.2011velammal college of engineering madurai
4. issues in agri entrepreneurshipin crisis 201012-02-201012-02-201012.02.2010thiyagarajar school of management



Paper Presentation
S.No.TitleFrom DateTo DatePeriodDetails
1. Impact of Services Marketing in Hotel Industry12-02-201412-02-201412.02.2014International Seminar on Challenges of Change Management ( UGC Grant) organised by Department of Business Administration, S.Vellaichamy Nadar College, Madurai
2. ENTREPRENEURIAL SKILLS08-03-201209-03-201208th AND 09th MARCH2012SPONSORED BY CSIR NATIONAL CONFERENCE ON WOMEN EMPOWERMENT 2012 ORGANIZED BY AUTM- EDC
3. HOTEL INDUSTRY25-02-201225-02-201225.02.2012AICTE SPONSORED NATIONAL CONFERENCE ON RESOURCE MANAGEMENT - A FOCUS ON INCLUSIVE GROWTH ORGANIZED BY VELAMMAL COLLEGE OF ENGINEERING & TECHNOLOGY, MADURAI
4. SERVICES MARKETING IN HOTEL INDUSTRY - CONSUMER BEHAVIOR TOWARDS READY - TO - EAT FOOD PRODUCTS13-02-201214-02-201213th - 14th Feb2012INTERNATIONAL CONFERENCE ON CONTEMPORARY EMERGING TRENDS IN MANAGEMENT ORGANIZED BY AUTM,DOMS
5. Ownership of central banks in various countries23-09-201123-09-201123.09.2011international conference on challenges in Indian business in global economy at Annai Mathammal Sheela Engineering College, Namakkal
6. creativity the spark that grows buiness23-09-201123-09-201123.09.2011national conference on Global trends in management at ADITHYA Institute of Technology, Coimbatore
7. curriculam innovation in B School11-01-201012-01-201011.01.10. & 12.01.10Internation Conference at Fatima College, Madurai
8. Transformational Leadership08-03-200808-03-200808th March 2008Sourashtra College, Madurai



Conference
S.No.TitleFrom DateTo DatePeriodDetails
1. RESEARCH METHODDS AND TECHNIQUES17-03-201219-03-201217th - 19th MARCH 2012FACULTY DEVELOPMENT PROGRAMME ON RESEARCH METHODS AND TECHNIQUES ORGANIZED BYDOMS OF AUTM AND KLNCE



Seminars/Workshop Attended
S.No.TitleFrom DateTo DatePeriodDetails
1. National Level Workshop on "Effective Strategies in Research Project Proposal Writing and Linking Funding Agencies"23-10-201724-10-2017Two DaysNational Level Workshop Organised by Loyola Institute of Frontier Energy( LIFE) and CAAS Research Foundation, Chennai Venue: Loyola College, Chennai
2. National Level Two Days Workshop on Research Analysis & Interpretation Using SPSS & AMOS21-09-201722-09-2017Two DaysTwo Days Workshop Organised by Department of Youth Empowerment , Madurai Kamaraj University, Madurai
3. Managerial Leadership - Making a Difference07-01-201707-01-2017One DayInternational Seminar on Managerial Leadership - Making a Difference organised by Anna University Regional Campus Madurai
4. Intellectual Property Rights and Innovations04-03-201604-03-201604.03.2016One Day Workshop on "Intellectual Property Rights and Innovations" conducted by Quality Circle - Advanced Research and Development (QC-ARD) of KLNCE in association with Anna University, Chennai
5. workshop on " Recent Trends and Research Challenges in Business Analytics and Optimization"13-08-201313-08-201313th Aug 2013Sponsored by TEQIP, organised by Thiyagarajar College of WEngineering, Madurai
6. Faculty Development Programme07-08-201308-08-20137th & 8th August 2013Two days FDP on " Communication Skills" organised by ICT Academy of TamilNadu
7. CSIR Sponsered by National Seminar on Empowering Faculty as Leader29-07-201330-07-201329.07.2013 & 30.07.2013National Seminar on Empowering Faculty as Leader organised by Department of Management Studies, Anna University Regional Centre Madurai
8. national seminar on "Empowering Faculty as Leader"29-07-201330-07-201329th & 30th July 2013CSIR sponsored, organised by DOMS, Anna University, Regional Centre, Madurai
9. 1. Innovative Teaching and Learning Method22-12-200824-12-200822nd -24th Dec 2008 1. KLNCE (Wipro Mission 10X)
10. 3. Healing the Inner Child22-10-200726-10-200722nd – 26th Oct 2007Anugraha , Dindugal
11. 2. Train the Trainers by Sutherland--Aug 2008KLNCE


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