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DR. R.S. BALASENTHIL
[16220005]
Associate Professor 1
Master of Business Administration
Qualification :M.B.A., M.PHIL (ENT), PH.D.
Experience :20.1 (Y.M)
Email ID :balasenthilmba@gmail.com


Academic Profile
 Nos.
Research Work1
Paper Publication (International)7
Paper Publication (National)5
Book Publication4
Resource Person18
Awards / Achievements4
Paper Presentation 18
Conference5
Seminars/Workshop Attended29
Workshop1
Training Course2
Expert Talk1
Others7


Research Work
S.No.TitleFrom DateTo DatePeriodDetails
1. A STUDY ON RETAILER SATISFACTION TOWARDS COCO-COLA - at Madurai27-01-200728-01-200727-01-2007 to 28-01-2007Presented in the National Seminar On Management Research, organised by GRG School of Management Studies,PSGR Krishnammal College For Woman, Coimbatore.



Paper Publication (International)
S.No.TitleFrom DateTo DatePeriodDetails
1. A study on investors awareness & preference towards Mutual Funds01-08-201701-08-2017Quartelrlynot applicable
2. MUTUAL FUND SELECTION PROCESS-WITH REFERENCE TO EQUITY FUNDS01-07-201731-08-2017July to August 2017Shanlax International Journal of Management;Vol 5; Issue no.1(July 2017); ISSN 2321-4543
3. Innovative investment strategies in Gilt Funds19-10-201519-10-2015one dayPUBLISHED IN INTERNATIONAL CONFERENCE ON INNOVATION MANAGEMENT (IM 2015), ANNA UNIVERSITY, BIT CAMPUS, TIRUCHIRAPPALLI.
4. Fuzzy Logic Modeling for decision making processes using MATLAB16-07-201416-07-2014one dayAdvanced Materials Research Vols. 984-985 (2014) pp 425-430 Trans Tech Publications, Switzerland doi:10.4028/www.scientific.net/AMR.984-985.425 Dated;2014/Jul/16
5. Evaluation of Quality Dimensions in Life Insurance Market: Customer Segmentation Analysis--June 2008Published in 'Journal of insurance & risk management' (ISSN 0972-7620) volume vi ,issue 12 in june 2008 ; Publisher : Birla institute of management technology, India
6. Critical success factors of agents in life insurance services--2009 FebruaryPublished in "Global management review" - vol.3, issue.2.-ISSN 09739947. Publisher:Sona school of management
7. Service Quality:A Base for Marketing Strategies-An Empirical Study in Life Insurance Market--June 2009International Journal of Management Research and Technology; Vol 3:Number 1 : January-June 2009 issue: Page149-166 (serials publication, New Delhi)



Paper Publication (National)
S.No.TitleFrom DateTo DatePeriodDetails
1. TQM in higher eduaction23-02-201724-02-2017Two daysPublished in the proceedings of UGC sponsored national seminar on 'TQM in higher education' organised by the Dept. of Business Administration, Sri meenakshi govt. arts college for women, madurai. ISBN 978-81-933316-8-2 Edition 2017, Publisher:Shanlax publications
2. Financial Risk Analysis of Index Funds Vs. Diversified Equity Funds01-01-201630-06-2017Bi-AnnualPSNA Journals of Business And System, Volume-VI, Issue-I, Jan-Jun 2016,pp 14-24, ISSN:2319-2909, RNI No:TNENG/2011/36418
3. Gilt funds - A safe way of investment with inclusive growth01-10-201501-10-2015one daypublished in conference proceedings titled "Indian world - class Manufacturing - The Road Ahead" organised by Fatima College, Madurai. Publisher "World literature books centre and publisher pvt. Ltd. - ISBN: 978-81-93023-488
4. Stock Market Strategies using Fundamental Analysis - with special reference to stock option01-04-201501-04-2015one dayShanlax International Journal of Management;Vol 2; No.4; April 2015; ISSN 2321-4643
5. Innovative financial management policies for sustainable growth and currency stability28-11-201328-11-201328-11-2013Journal of 'Golden Research Thoughts', special edition, ISSN 2231-5063,Vol.1, Pg.85-88; GISI Impact Factor:1.2018



Book Publication
S.No.TitleFrom DateTo DatePeriodDetails
1. SPSS - A Crash Course in 1 Day27-08-201727-08-2017---International/Global Edition ISBN-10: 1549602500 ; ISBN-13: 978-1549602504 ; Self Published on: 27th August 2017.Available as paperback in Amazon global platforms www.amazon.com/dp/1549602500 and as an e-book in Amazon kindle.www.amazon.com/dp/B0754LC3JL
2. STATISTICS FOR MANAGEMENT - For Anna Univ MBA25-04-201725-04-2017April 2017Self Published ISBN:978-93-5268-395-6 Pages:250 Price:250 .Available at www.amazon.in/dp/9352683951
3. Statistics for Management--2010Monograph
4. Applied Operations Research for Management--January 2011Monograph



Resource Person
S.No.TitleFrom DateTo DatePeriodDetails
1. Research Methodology Using SPSS24-01-201424-01-201424-01-2014AICTE sponsored workshop for Researchers, at Thiagarajar School of Management, Madurai.
2. SPSS Training Programme20-01-201420-01-201420-01-2014For the Faculties of Fatima College,Madurai
3. Research Methodology for Management Researchers21-12-201321-12-201321-12-2013Trained the application of SPSS in the above FDP organised by the Dept. of Management Studies, Nehru Institute of Technology, Coimbatore.
4. FDP on SPSS18-05-201319-05-201318-05-2013 To 19-05-2013Resource person in the Two Day Residential Programme on 'Usage of SPSS in Management Research' at KPR School of Business, Coimbatore.
5. FDP on SPSS02-04-201302-04-20132-04-2013Resource person for the Topic 'Usage of SPSS for Social Research' in the National workshop at Sree Saraswathi Thyagaraja College, Pollachi,Coimbatore Dt.
6. FDP on SPSS18-10-201219-10-201218-10-2012 To 19-10-2012Resource person in the FDP on 'SPSS an esplanade for modern Research Paradigms' at SRM University, Ramapuram Campus, Chennai.
7. spss workshop09-05-201209-05-20129-05-2012conducted one day session on 'Application of statistical tools in Research' for the students at Kalaignar Karunanidhi Inst. of Tech., Coimbatore.
8. SDP - SPSS WORKSHOP23-04-201223-04-201223-04-2012served as Resorce person (for SPSS session)in the AICTE sponsored National Level Staff Development programme on 'Innovative practives in business management' organised by the MBA dept. of VHNSN college.
9. SPSS workshop06-04-201207-04-20126-04-2012 To 7-04-2012conducted workshop on 'Application of SPSS in Research Methodology' for Final year MBA students, at Gnanam Business School,Tanjoor,Tamil nadu.
10. FDP on SPSS25-11-201126-11-201125-11-2011 To 26-11-2011Acted as a Resource Person in the Faculty Development Programme on Statisical Package on Social Science , organised by the Department of commerce and international business, Saraswathy Thiagarajar College, Pollachi, Tamilnadu.
11. SPSS workshop13-06-201114-06-201113-06-2011 To 14-06-2011conducted SPSS workshop for two days for MBA students at Kaliswari college, Sivagasi, Tamilnadu.
12. FDP on SPSS-Statistical Package for Social Science19-04-201119-04-201119-04-2011In FDP on 'Application of SPSS in Research' ,at 'PSNA college of Engg & Technology, Dindigul' - Sponsored by Anna University of Technology, Madurai.
13. SPSS-Statistical Package for Social Science23-03-201124-03-201123-03-2011 to 24-03-2011For MBA students at Kalaignar Karunanidhi Inst. of Tech., Coimbatore
14. SPSS-Statistical Package for Social Science25-02-201125-02-201125-02-2011'worksop on SPSSS' for MBA students at Gnanam Busiess School, Tanjoor, Tamil Nadu.
15. SPSS-Statistical Package for Social Science12-02-201112-02-201112-02-2011'worksop on SPSS' for MBA students at SVN College, Madurai.
16. FDP on SPSS-Statistical Package for Social Science01-10-201001-10-201001-10-2010FDP on 'Data Analysis in Research - Using SPSS', Organised by the MBA Dept, KLNCE.
17. MATERIALS MANAGEMENT15-06-201015-06-201015-6-2010Lecture on MATERIALS MANAGEMENT in MBA Dept of St.Michael College of Engg. & Tech., Sivagangai District
18. Teaching through case study17-02-200617-02-200617-2-2006In FDP on Management Education and Case Method as a Pedagogy- organised by KLNCE MBA dept



Awards / Achievements
S.No.TitleFrom DateTo DatePeriodDetails
1. NISM Series V-A: Mutual Fund Distrubutor Certification28-09-201728-09-2017Validity period - 3 yearsNISM - National Institute of Securities Market - Education wing of Securities Exchange Board of India.
2. NISM Series V-B: Mutual Fund Foundation Certification19-09-201719-09-2020Validity period - 3 yearsAwarded by National Institute of Securities Markets (Authorized Education and certifying body of SEBI ) through online test.This certification is mandatory to distribute selected Mutual Funds of low risk
3. Ph.D - Business Administrat28-09-201528-09-2015not applicableTitle- Services marketing - strategies and prospects with reference to life insurance sector. ; Madurai Kamaraj University; Reg.18/4/2007 Viva-voce - 28/9/2015; Convocation- 12/02/2016
4. Long service award in KLNCE01-01-201501-01-2015NAAward in appreciation of 10 years of long service, since 3rd Feb 2004 as MBA faculty in KLN-CE



Paper Presentation
S.No.TitleFrom DateTo DatePeriodDetails
1. TQM in higher eduaction23-02-201724-02-2017Two daysPaper titled ' TQM in higher education institutions' - UGC sponsered national seminar - organised by sri meenakshi govt. arts college for women,Madurai
2. Financial Risk Analysis of Index Funds Vs. Diversified Equity Funds29-04-201629-04-2016one dayNational conference - Beat 2016 on Big Data & Analytics for Business ; Organised by MBA Dept., PSNA College of Engg. & Tech., Dindigul
3. Innovative investment strategies in Gilt Funds19-10-201519-10-2015one dayINTERNATIONAL CONFERENCE ON INNOVATION MANAGEMENT (IM 2015), ANNA UNIVERSITY, BIT CAMPUS, TIRUCHIRAPPALLI.
4. Gilt funds - A safe way of investment with inclusive growth01-10-201501-10-2015one daypublished in conference proceedings titled "Indian world - class Manufacturing - The Road Ahead" organised by Fatima College, Madurai. Publisher "World literature books centre and publisher pvt. Ltd. - ISBN: 978-81-93023-488
5. Fuzzy logic modeling for decision making using MAT Lab08-03-201408-03-20148-03-2014International conference on recent advances in mechanical engineering and interdisciplinary developments -in association with IEEE at Ponjesly college of Engineering, Nagercoil
6. Innovative financial management policies for sustainable growth and currency stability28-11-201328-11-201328-11-2013Presented in the National conference on 'Innovation for sustainable growth of business' organised by the Dept. of Management studies, Chennai.
7. Supply Chain Management13-02-201214-02-201213-02-2012 to 14-02-2012Internatinal conference on contemporary emerging trends in management - organised by Anna University of technology , Madurai & Fatima Michale college of engineering and technology.
8. A studey on awareness & perception of 'Students assesment system'11-01-201012-01-201011th & 12 th Jan 2010Two days International conference on "Paradigm shift in contemporary management education" organized by the Dept. of Mgt. studies, Fatima College.
9. Foreign Direct Investment through MNC's in India21-11-200821-11-200821-11-2008National Conference on Emerging Trends in Business Strategies & Information Systems, at Thiagaragar School of Management, Madurai
10. Oppurtunities for IT outsourcing in India16-02-200816-02-200816-02-2008presented in the National Conference on Information Technology and Management, organied by the Dept. of Management Studies, PSNA college of engineering & technology, Dindigul.
11. Marketing Strategies in Life Insurance Sector19-12-200719-12-200719-12-2007Presented in the 'one day state level seminar' on 'Emerging Trends In Functional Management In Corporate Sector In India' , organised by the Department of Business Administration, Sourashtra College,Madurai
12. IT in commerce world25-09-200725-09-200725-09-2007Prsented in the National Level Seminar on 'Recent Developments In Commerce' orgaised by the School of Commerce of RVS College of Arts and Science, Coimbatore.
13. Technology Management and R&D as a Strategy16-03-200717-03-200716-03-2007 & 17-03-2007Presented in the 'National Conference on Strategic Management For Competitive Advantage', organised by the Dept. of Management Studies ,KLN College of Engineering.
14. Impact of e - commerce in banking sector17-02-200717-02-200717-02-2007Presented in the 'National Conference on Emerging Issues & Challenges In Management', organised by the Dept. of Management Studies,PSNA college of engg.& technology, Dindigul.
15. Knowledge Management - Beyond IT06-10-200606-10-200606-10-2006Presented in the National Seminar on 'Perspectives In Knowledge Management', organised by the School of Management,VLB Janakiammal College of Engineering and Technology, Coimbatore.
16. HR learning through Knowledge Management24-02-200624-02-200624-02-2006Presented in the National Seminar on 'HR Practices in The Knowledge Management Era',organised by the Dept. of Management Studies, Karpagam College of Engg.,Coimbatore.
17. Rural Markets - The Way Ahead01-10-200501-10-200501-10-2005Presented in the 'National Conference on Strategic Planning for Rural Markets',organised by the Dept. of Management Studies, PSNA college of Engg.& Technology,Dindigul.
18. Children As Advertisement Personalities07-02-199807-02-199807-02-1998Presented in the seminar on managerial skills-'Manager-98', organised by the PG Dept. of Business Administration, K.S.Ranagasamy College of Technology, Tiruchengode.



Conference
S.No.TitleFrom DateTo DatePeriodDetails
1. Online Certification Programme on Business Analytics for Managers27-07-201530-01-20166 MonthsProgramme offered by SPSS South Asia Pvt Ltd.Bangalore. Particiants are MBA 2nd year students and all Facutly members of KLNCE MBA Dept.
2. National Conference on 'Innovative Business Strategies In Management'18-04-201318-04-201318-04-2013COORDINATOR for this Program. Organized by the MBA Dept. of KLNCE
3. MILAN2K12 - MBA Students' Management Meet19-10-201219-10-201219-10-2012COORDINATOR for this program
4. Data Analaysis in Research - Using SPSS01-10-201001-10-201001-10-2010One day FDP, organised by the MBA dept., KLNCE.
5. National conference on "Organisational Strategies for Current Economic Scenario 2009"25-09-200925-09-2009September 25th 2009CO-ORDINATED this conference , organised by the MBA DEPT. of KLN College of Engg.



Seminars/Workshop Attended
S.No.TitleFrom DateTo DatePeriodDetails
1. Stock trading and technical analysis28-10-201730-10-20173 daysstock market training
2. Time Series and Panel Data Analysis13-09-201716-09-20174 DaysNational level workshop (FDP) conducted by Kongu Engg. College, Erode in association with The Indian Econometric Society(TIES)
3. Multivariate Analysis using SPSS & AMOS11-08-201713-08-20173 daysNational level workshop (FDP) on Structural Equation Modelling using AMOS.
4. Managerial leadership - Making a difference07-01-201707-01-2017one dayInternational seminar organised by the Dept. of Management Studies, Anna University Regional Campus Madurai
5. Quality Publications16-07-201616-07-2016one dayTechnical symposium - Organised by Shanlax International Journals, Madurai.
6. Effective teaching14-03-201614-03-2016one dayWORKSHOP was organised by the 'Quality circle- Quality education' of KLNCE
7. Intellectual Property Rights & Innovations04-03-201604-03-2016One dayConducted by Quality Circle - Advanced Research and Development of KLN College of Engineering in association with Anna University. Chennai.
8. Securities & the Common Man01-08-201501-08-201501/08/2015SEBI BSE Investor Protection Fund - Regional Investors Seminar
9. Business Analytics for Managers27-07-201530-01-20166 MonthsConducted and awarded by IBM-SPSS South Asia through SPSS online training portal.
10. TEXT ANALYTICS & MODEL FORMULATION15-12-201417-12-201415-12-2014 to 17-12-2014workshop on Research methods & multivariate statistical tools for management research at VIT Business School, VIT Universty , vellore.
11. Data Analysis & Business Modeling10-01-201411-01-2014Two daysWorkshop organised by MBA Dept., Rajalakshmi Engg. college, Chennai
12. Application of Financial Econometrics10-11-201315-11-201310-11-2013 to 15-11-2013SIX DAY national workshop organised by the Dept. of Commerce and Financial Studies, Bharathidasan University, Tiruchy.
13. Lean manufacturing practices03-10-201304-10-20133-10-2013 To 4-10-2013Workshop organised by the Dept. of Mech. Engg, KLN College of Engg
14. Structural Equation Modeling-SEM- using IBM SPSS AMOS17-08-201317-08-201317-08-2013At VIT Vellore
15. Research analysis wiith SPSS & AMOS software packages04-08-201304-08-201304-08-2013At Institute for Statistics and Analytical Research, Chennai
16. SEM - Structural Equation Modelling Using AMOS20-05-201321-05-201320-05-2013 To 21-05-2013Two day workshop on Structural Equation Modelling Using AMOS at VIT Business School, Chennai
17. OPERATIONS RESEARCH & ITS ENGINEERING APPLILCATIONS02-09-201003-09-20102-9-10 To 3-9-10Two days Workshop - organised by EEE Dept., KLN college of Engg.
18. Entrepreneurship Awareness Camp02-12-200904-12-20092-12-09 To 4-12-093 days camp organised by Centre for Entrepreneurship Development sponsored by Ministry of Science & Technology at MBA dept,KLN college of Engg.
19. SPSS 17.031-01-200931-01-200931-01-2009FDP in spss 17.0 organised by spss south asia & Thiagarajar school of mgt. madurai Duration: one day
20. DBMS & its Business Applications17-12-200819-12-200817-12-2008 To 19-12-2008FDP - Faculty Development Program @ CSE Dept.,KLN College of Engg. for 3 days
21. Research Design and use of Statistical tools in Management Research27-06-200828-06-2008June 27 & 28, 2008Duration:2 days Organiser:Sona School of Management, Salem, TamilNadu
22. Structural Equation Modelling20-04-200820-04-200820-04-2008WORKSHOP organised by Tiruchirappalli Institute of Social Science Laboratory- in association with SPSS at Madurai
23. Vision:TN Southern Districts14-03-200814-03-200814-03-2008SESSION organised by the Cofederation of Indian Industry - Madurai Zone
24. Research Methods & Statistical Analysis24-11-200427-11-200424-11-2004 To 27-11-2004FDP organised by GRG School of Management Studies, PSGR Krishnammal College for women , Coimbatore. Duraion:4 days
25. Spiritual Wisdom for a Value-Based Society06-11-200407-11-200406-11-2004 To 07-11-2004International Conference organised by , The centre for yoga studies, Annamalai University, Annamalai Nagar (Education wing of Brahma Kumaris Vidyala) Duration:2 days
26. Team Buiding31-07-200431-07-200431-07-2004One day program organised by ISTE staff chapter of KLN College of Engg.
27. Professional Ethics10-06-200412-06-200410-06-2004 To 12-06-2004FDP organised by the Dept. of Automobile Engg., of KLN College of Engg. Duraion: 2 days
28. Teaching Methodologies11-05-200416-05-200411-05-2004 To 16-05-2004QIP conducted by the Technical Teachers' Trainning Institute,Chennai (Ministry of HRD) . Organised by KLN college of Engg. Duration:6 days
29. Technology Management21-02-200421-02-200421-02-2004NATIONAL WORKSHOP organised by the Dept of Management Studies, Karpagam College Of Engg., Coimbatore.



Workshop
S.No.TitleFrom DateTo DatePeriodDetails
1. Financial planning for young investors28-08-201728-08-2017one daySEBI sponsored Investors educational progrmme.



Training Course
S.No.TitleFrom DateTo DatePeriodDetails
1. Mutual Fund Distribution25-07-201726-07-2017Two daysSEBI-NISM-Mutua Fund Distributors, Series 5A, Certification training, to get placement in Banks and Financial institutions.
2. Securities Operations & Risk Mangement12-07-201712-07-2017One DayTraining to prepare the SEBI - NISM-Securities operations & Risk Management - Series 7 certification exam, to get placement in Stock Broking firms.



Expert Talk
S.No.TitleFrom DateTo DatePeriodDetails
1. Impact of GST in Industries07-07-201707-07-2017Half Day-FNImpact of GST on material billing, purchase & tax implications; Job opportunities in this field , were explained in the event.



Others
S.No.TitleFrom DateTo DatePeriodDetails
1. National Management day celebrations21-02-201721-02-2017one dayGolden jubilee celebration of madurai mgt. association at Fortune pandian Hotel, Madurai
2. Accompanied 2nd year MBA students for a Seminar01-08-201501-08-201501/08/2015Regional investors seminar on 'Securities and the common man' organised by SEBI BSE-IPF at Sivangangai.
3. Industrial Training11-05-201516-05-2015one weekUndergone training on Technical Analysis of Stock Market at V3 Analytics, Madurai
4. Industry visit08-05-201508-05-2015one dayAccompanied first year MBA students to Ramco Industries, Viruduanagar.
5. UGC - NET--June 1998Qualified at the UGC NET examination for Lecturship, held in June 1998 in the Subject- MANAGEMENT
6. AREA OF SPECIALISATION--From 2004Quantitaive Techniques (Statistics , Operations Research) and Producion Management
7. MEMBERSHIP IN PROFESSIONAL BODIES--since 20111) Indian Statistical Institute, Kolkata, Membership no.0/9247-2010 -------------------------------------------------------------- 2) Operational Research Society of India, Kolkata,Madurai chapter Membership no.1944/R/11/MO 3) Quality Circle Forum of India, Madurai chapter.(Life Member) 4) Madurai Management Association(Body of AIMA) 5) Research Forum of KPR School of Business, Coimbatore


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